Before I begin, I would like to let you know that there is a difference between building an email list and building a responsive email list.
Building an email list is relatively easy – All you need to do is to offer an attractive “bait” (it could be a short report, a short audio, or video where you share a tip or two in the niche you are in) in your opt-in page (or sometimes also known as a landing page) that entices your prospects to want to sign up (filing up his/her first name and email address) immediately. After they have signed up, you will then send them the “bait” via email. This is what building up an email list is about in a nutshell.
However, building a responsive email list requires much more effort (than simply getting your prospects to opt-in). In this article, I am going to share with you 5 essential tips that will help you build a responsive email list.
Equipped with these 5 tips, you will be able to get your subscribers to respond to any email you send (and that includes taking action to click on the links within the emails and purchase any products/services you recommend)
1. Follow Up Immediately After Someone Opts-In
Remember, the main reason why someone decide to enter his/her first name and email address to sign up is because of the “bait” which you have offered in your opt-in page.
Therefore, you need to make sure that, as soon as your prospect opts in (and confirms his/her subscription), you send him/her an email immediately with the link to download the “bait” which you have promised in your opt-in page.
2. Send Emails To Your Subscribers On A Regular Basis
By saying this, I don’t mean you should spam your subscribers’ inbox with many emails in a single day – In general, what I would recommend is that you send him/her an email every 3 to 4 days.
Avoid sending your subscribers more than 1 email in a single day unless it is absolutely necessary (such as there is something extremely important that you need to let them know immediately).
3. Mix Of Informational & Promotional Emails
People do not like to be sold to all the time (so please do not do it). What you should do is to send a mix of informational and promotional emails.
In case you are wondering what kind of informational emails you should send out – You can send them “how-to” emails (where you show them how to perform certain tasks), tips (where you share with them a tip or two you have just discovered on how to simplify a task), or providing answers to some burning questions in the niche.
As for promotional emails, they are emails you send out where you promote a product/service (that you own or you are promoting as an affiliate).
Now comes the question on the ratio of the number of informational (and promotional) emails that you should send out – I would recommend that you send out 1 to 2 promotional emails with every 3 to 4 informational emails you send out.
4. Encourage Response/Communication
The following are some of the things you can do to evoke a response from your subscribers:
i. Conducting A Survey – You can conduct a short, simple survey to find out what your subscribers want (and you cater the content of your emails that you send out to them in future based on the response you receive)
ii. Asking An Open-Ended Question – You could bring up a hot topic for discussion where you share your opinions briefly (in 2 to 3 short paragraphs) and thereafter, ask them for their opinions.
iii. Offer Assistance – You can send out emails from time-to-time asking your subscribers if there are any burning questions that they want to have answered. Make sure that, when you receive their questions, you answer them (and do it promptly, preferably within 24 to 48 hours).
5. Tone Of Message
Keep the tone of your message casual – You can write your email messages in a “speak as you write” manner, where you convert what you want to say into words (in exactly the way you want to say it).
It is proven that these types of email messages are more well-received compared to those that are written in a formal manner.
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