Have you always wondered why some people managed to, with every single email they send, generate tens of thousands of dollars (from their subscribers buying the product recommendations) while you only manage to generate a few measly sales?
The reason is because, these top-notched email marketers write their email in such a way that compels their subscribers to want take the action (to click on the link within the email, scroll down to the buy button and make a product purchase).
In this article, I am going to share with you 4 killer email writing tips that you allow you to write highly compelling emails that you get you the results (as long as you apply these tips when composing your email).
1. Attention Grabbing Subject Line
First and foremost, if you want your email to be opened, it must first be outstanding, such that your email is among one of the first things your subscribers will see when he/she checks his/her inbox for new messages.
The reason is because, people now receive way too many email messages every single day that it is almost impossible to go through each and every single one. Hence, they only open those that they are interested in (and normally they only open those with subject lines that manage to capture our attention).
Therefore, it is absolutely vital that the email messages that you send have a compelling headline – Giving your subscribers every reason to want to open the email right now!
2. Keep It Short & Simple (KISS)
You must always bear in mind of the fact that your recipients are busy people and as such, they do not have too much time to spend on reading each and every word in every email they receive. Therefore, you should make sure that you keep your emails as short and as simple as possible.
As a general guideline, you should keep your email to no more than 3 to 4 paragraphs long, and each paragraph should consist of no more than 3 to 4 sentences.
On top of that, you may also want to avoid long sentences – Try to keep each sentence to within 10 to 12 words.
3. Fully Make Use Of P.Ses
These P.Ses usually appear after you have signed off – And it’s purpose is to remind your readers one or two important points in the entire email.
The power of these P.Ses should not be overlooked. Do you know that, most people do not read through the entire email message? Rather, they only look at the email subject title, and they skim through the email body, and then the P.Ses?
Now that you know the power of PS.es, you need to fully make use of them. You can use it to highlight one most vital part of what the entire email is about (if you are promoting a product/service, you will want to highlight 1 ultimate benefit of the product/service)
4. Strong Call To Action
People need to be told what to do. If you want them to click on a link, or buy a product, tell them to so! Failure to do so will result in your subscribers not taking any action (and hence you will not be able to experience the kind of results that top-notched email marketers are getting).
Not only that, you also need to give them enough reasons why they must take action immediately (instead of hours later, or even days later).
If you are promoting a product/service, you can make use of the “scarcity factor” to get them to click on the link in your email to buy the product right now – Such as telling them that the product owner is going to increase the product in less than 24-hours time, or that product bonuses are about to be snapped up (and if they do not buy soon, they risk missing out on the wonderful bonuses), etc. – You get the idea here.
Give them a compelling reason why they should take action now, and you can be sure that they will do exactly what you tell them to.
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