Your article title determines the success of your article marketing efforts. The reason why I say so is because it is the first point of contact between you, as the author, and your targeted readers. From the title, they will determine whether or not to click on it to read the entire article in detail or to move on to the next one. Therefore, it is vital to make sure that your article title is not only eye-catching, but also interesting enough such that your readers will want to read on.
In order to get the best results for your article marketing efforts, the title of your article must not only be eye-catching enough (such that when someone sees the title, he/she will want to click on it to read on).
Besides that, it must also be “Search Engine Optimized” – in that the article should contain the primary key phrase that you are intending to get ranked well for. This is so as to allow your article to be ranked well in the search engine listings (preferably in the top 10 positions so that it gets maximum visibility and if your title is catchy enough, it will receive the maximum amount of clicks).
In the next few sections, I will be sharing with you some tips on how you to have an article title that is not only eye-catchy, but also one that will allow your article to be ranked well in the search engine listings.